Approach

After nearly 20 years of experience working with brands big (North Carolina Museum of Art, the North Carolina State Fair, Yep Roc Records, BASF) and small, I started KWM Strategy to help creative people, projects, and ideas reach their target audiences.

Humor me here: A successful marketing and communications plan is a bit like a gallery wall. You have to curate the messaging to hit the target audiences and stack the tactics just right to complement the project goals—so that the overall results add up to something even greater than all the parts.

Promoting North Carolina's largest industry, managing media at the state's largest event, and heading a 13-person team at one of the nation's premiere museum campuses is no different than helping an artist or author hone in on their brand and story. Through a proven process and content build-out approach, KWM Strategy offers bespoke marketing and communications support and planning.